Business Spanish · Sales · Client Communication
Business Sales in Spanish: Phrases, Vocabulary and Examples
Learn practical Spanish for sales conversations: contact prospects, discover client needs, present your product or service, answer objections, discuss the next step and follow up professionally.
Sales communication
Prepare for the stages of the sales conversation
Professional sales conversations use recurring language. You introduce yourself, ask questions, explain an offer, respond to concerns and agree on the next action.
The Business Spanish vocabulary guide covers general commercial terminology. For detailed price and contract discussions, continue with business negotiations in Spanish .
Understand the client's priorities, situation and requirements.
Connect your product or service to the client's needs.
Agree on a meeting, proposal, trial, order or another next step.
Sales conversation
A simple sales conversation structure in Spanish
Introduce yourself and explain why you are speaking.
Ask questions about the client's needs and priorities.
Explain the relevant part of your offer.
Address questions, doubts and objections.
Agree on what should happen after the conversation.
Core vocabulary
Essential Spanish sales vocabulary
| Spanish | English | Example |
|---|---|---|
| el cliente | client / customer | Tenemos una reunión con el cliente. |
| el cliente potencial | prospective client | Es un cliente potencial interesante. |
| la necesidad | need | Queremos entender sus necesidades. |
| la solución | solution | Nuestra solución permite reducir costes. |
| la oferta | offer | Le enviaremos una oferta mañana. |
| la propuesta comercial | commercial proposal | Estamos preparando la propuesta comercial. |
| el presupuesto | budget / quotation | ¿Cuál es el presupuesto disponible? |
| la ventaja | advantage | Una ventaja es la reducción del tiempo de entrega. |
| la objeción | objection | Tenemos que responder a esa objeción. |
| el pedido | order | Podemos confirmar el pedido hoy. |
| el seguimiento | follow-up | Haré un seguimiento la próxima semana. |
First contact
How to start a sales conversation in Spanish
A first contact should quickly explain who you are and why the conversation may be relevant to the other person.
Mi nombre es Daniel Weber y trabajo para...
My name is Daniel Weber and I work for...
Me pongo en contacto con usted porque...
I'm contacting you because...
Ayudamos a empresas del sector a...
We help companies in the sector to...
Quería saber si este tema podría ser de interés para ustedes.
I wanted to know whether this topic might be of interest to you.
¿Tendría unos minutos para hablar esta semana?
Would you have a few minutes to talk this week?
Me gustaría conocer mejor su situación actual.
I would like to understand your current situation better.
Needs discovery
How to ask about a client's needs in Spanish
Good sales questions give you the information needed to decide which part of your offer is relevant. Avoid presenting every feature before you understand the client's priorities.
| Spanish | English |
|---|---|
| ¿Qué necesitan exactamente? | What exactly do you need? |
| ¿Cuál es su principal prioridad? | What is your main priority? |
| ¿Qué solución utilizan actualmente? | What solution do you currently use? |
| ¿Qué les gustaría mejorar? | What would you like to improve? |
| ¿Cuál es el principal problema que quieren resolver? | What is the main problem you want to solve? |
| ¿Qué plazo tienen previsto? | What timeframe do you have in mind? |
| ¿Qué presupuesto tienen disponible? | What budget do you have available? |
| ¿Quién participa en la decisión? | Who is involved in the decision? |
| ¿Cuál sería el resultado ideal para ustedes? | What would the ideal result be for you? |
After an important answer, confirm your understanding: Entonces, si entiendo bien, su prioridad principal es reducir el tiempo de entrega.
Presenting the offer
How to present a product or service in Spanish
Connect the offer to something the client has already told you. This makes the explanation clearer and keeps the conversation focused.
Nuestra solución permite...
Our solution makes it possible to...
Una de las principales ventajas es...
One of the main advantages is...
Esto les ayudaría a reducir...
This would help you reduce...
El servicio incluye...
The service includes...
La principal diferencia es...
The main difference is...
Por ejemplo, uno de nuestros clientes...
For example, one of our clients...
If you need to present your company, results or product in a more structured format, see our guide to business presentations in Spanish .
Sales objections
How to respond to objections in Spanish
An objection gives you useful information. Clarify the concern before you answer, especially when the objection concerns price, timing or internal approval.
| Spanish | English | Use |
|---|---|---|
| Entiendo su preocupación. | I understand your concern. | Acknowledge the objection. |
| ¿Cuál es su principal duda? | What is your main concern? | Clarify the issue. |
| ¿El principal problema es el precio? | Is the main issue the price? | Check your understanding. |
| Podemos revisar esa condición. | We can review that condition. | Keep the discussion open. |
| Existe otra opción que quizá encaje mejor. | There is another option that may be a better fit. | Introduce an alternative. |
| ¿Qué necesitarían para poder avanzar? | What would you need in order to move forward? | Identify the remaining barrier. |
When the discussion moves to discounts, payment conditions or counteroffers, use the phrases in our Spanish business negotiation guide .
Next step
How to close a sales conversation in Spanish
A sales conversation does not always end with an immediate order. The next step may be a proposal, technical meeting, trial, internal review or another call. Make that next action explicit.
¿Les parece bien si les enviamos una propuesta?
Would it be okay if we send you a proposal?
¿Les parece bien si avanzamos con la propuesta?
Would you be happy to move forward with the proposal?
Podemos preparar el contrato esta semana.
We can prepare the contract this week.
¿Cuándo les gustaría empezar?
When would you like to start?
Entonces confirmamos el pedido.
Then we'll confirm the order.
Volveré a contactar con usted la próxima semana.
I will contact you again next week.
Follow-up
How to follow up after a sales conversation
| Spanish | English |
|---|---|
| Gracias por su tiempo durante nuestra reunión. | Thank you for your time during our meeting. |
| Tal como comentamos, le envío nuestra propuesta. | As discussed, I am sending you our proposal. |
| Quería saber si ha tenido oportunidad de revisar la oferta. | I wanted to know whether you have had a chance to review the offer. |
| Quedo a su disposición para cualquier pregunta. | I remain available for any questions. |
| ¿Podemos programar una breve llamada para comentar los próximos pasos? | Can we schedule a short call to discuss the next steps? |
For complete messages and professional written follow-up, see our Business Spanish email examples .
Sales conversation example
Example sales conversation in Spanish
This example shows a supplier speaking with a potential B2B client about a logistics solution.
Professional client communication
Sales Spanish should leave room for the client to speak
Long product explanations can make a sales conversation harder in a second language. Short questions and short responses give you time to understand what the client values.
Prepare the questions you need before the call. Once the client has explained the problem, use the vocabulary that connects your offer directly to that situation.
If the conversation takes place in a formal meeting, the Business Spanish meetings guide adds useful language for discussion, clarification and decisions.
Common mistakes
Common mistakes in Spanish sales conversations
| Mistake | Better approach |
|---|---|
| Starting with a long company presentation | Explain briefly why you are calling and ask about the client's situation. |
| Using the same pitch for every prospect | Connect the offer to the priorities mentioned by the client. |
| Answering an objection before understanding it | Clarify the concern with a short question first. |
| Discussing price without confirming what the offer includes | Clarify scope, quantities and conditions before negotiating. |
| Ending a positive call without a concrete next step | Agree on who will send, review, confirm or schedule what next. |
Practise client conversations
Prepare for real sales conversations in Spanish
MundoDele Business Spanish lessons can use the sales situations you face at work: prospecting, discovery calls, product presentations, client objections, quotations, negotiations and follow-up.
FAQ
FAQ: Business Sales in Spanish
How do you introduce yourself in a Spanish sales conversation?
Useful phrases include Mi nombre es..., Trabajo para..., Me pongo en contacto con usted porque... and Me gustaría conocer mejor sus necesidades.
How do you ask about a client's needs in Spanish?
Common questions include ¿Qué necesitan exactamente?, ¿Cuál es su principal prioridad?, ¿Qué solución utilizan actualmente? and ¿Cuál sería el resultado ideal para ustedes?.
How do you present a product or service in Spanish?
Useful expressions include Nuestra solución permite..., Una de las principales ventajas es..., Esto les ayudaría a... and El servicio incluye....
How do you handle a sales objection in Spanish?
You can say Entiendo su preocupación, ¿Cuál es su principal duda?, Podemos revisar esa condición or ¿Qué necesitarían para poder avanzar?.
How do you close a sale in Spanish?
Useful phrases include ¿Les parece bien si avanzamos con la propuesta?, Podemos preparar el contrato, ¿Cuándo les gustaría empezar? and Entonces confirmamos el pedido.
How do you follow up with a Spanish-speaking client?
A useful written follow-up is Tal como comentamos, le envío nuestra propuesta. You can also ask: ¿Ha tenido oportunidad de revisar la oferta?
Can I practise Spanish sales conversations with MundoDele?
Yes. MundoDele Business Spanish lessons can include sales calls, client meetings, presentations, objections, negotiations and follow-up based on your professional context. Contact info@mundodele.com.
Language references
Language references
- Real Academia Española – Diccionario panhispánico de dudas
- FundéuRAE – recommendations on current Spanish usage
- Instituto Cervantes – Plan Curricular
Guide updated: August 2026.
The MundoDele view
Prepare your questions before you prepare your pitch
A sales conversation becomes easier when you know which information you need from the client. Prepare five or six questions that help you understand the situation, then practise the Spanish you need to explain the relevant part of your offer.
MundoDele Business Spanish lessons can work with your own products, clients and sales situations so the vocabulary matches the conversations you need to have.
Questions? info@mundodele.com